We founded Choose Your Attitude to turn fashion from a status symbol into a positive means of community empowerment. Our apparel and gear are designed for a greater mission: revealing our best selves and our innovative spirit so we can pursue our true purpose. We believe in more than looking good. You deserve to feel good in what you wear — and not just because it's stylish. Your style is an affirmation of your self-esteem, an opportunity to live with intention and embrace your potential. We challenge you to Choose Your Attitude, Create Your Life... so we can transform for the better, together.
Nicholas Strand, Founder