About Brand

Transform More Than Just Your Body

/ philosophy / guiding principle

A movement born from real battles, engineered into premium performance wear. The strongest muscle you'll build isn't in the gym, it's your mindset.

VISION

To forge the ultimate fusion of mental strength and physical performance. Every piece we engineer serves a dual purpose: to power you through the toughest workouts and remind you why you began.

Where inspiration meets resilience.

Where Strength Meets Purpose

This isn’t just workout gear. It’s battle armour.

Crafted from performance-grade materials that work as hard as you do. Infused with strategic motivation, right where you need it most. Tested by warriors who battle anxiety, depression, and life’s toughest challenges. Built to remind you of your strength when your mind says quit.

Deep meaning, limitless possibilities.

A Logo With Purpose

From Struggle Comes Strength

Like the butterfly, this symbol represents transformation and limitless potential. With every step, you have the power to shape your life and influence the world around you. Choose Your Attitude. Embrace the journey and unlock your strength.

TIME

The tilted Monarch logo, a symbol of time's flow, reminds us: life has a finite journey, but its destination remains a beautiful mystery.

COMMUNITY

Two hearts intertwined, our logo embodies the strength we find in unity.

PAST

The left heart, a wellspring of lessons learned, shapes who we are today.

FUTURE

The right heart, ablaze with possibility, propels us forward, fueled by the wisdom of our past.

PRESENT

The power of your journey lies in embracing both your past & future, for every small action propels you forward.

Choose Your Attitude Product Standards

PREMIUM QUALITY

Competition-grade materials engineered for your toughest battles. Every piece is designed to perform when both body and mind are tested.

MINDSET TECHNOLOGY

Strategic motivation precisely where you need it. When self-doubt creeps in during your last set, when anxiety tries to cut your run short, our gear becomes your strongest training partner. Because sometimes the hardest rep is mental.

WARRIOR COMMUNITY

Join thousands fighting their own battles. From PTSD to depression, injury recovery to life changes - our community proves that strength starts in the mind. Every purchase supports mental health initiatives and connects you with others who understand your fight.

Empowerment Begins with Real Stories.

Uncover the Story That Drives the Brand

Choose Your Attitude was forged through Brianna’s relentless battle with cystic fibrosis, a testament to her strength. This brand is Nick's tribute to her, but it’s more than that. It’s a movement designed to inspire action and change. Explore their story, see how Nick is pushing boundaries, and let Brianna’s unbreakable spirit drive you to take charge of your own path.

Choose Your Attitude, Create Your Life •