About Brand

CHOOSE YOUR ATTITUDE

/ philosophy / guiding principle

the intentional practice of selecting and maintaining a positive and empowering mindset in order to navigate challenges, foster resilience, and promote personal growth and well-being.

VISION

To be the world's leading brand igniting the mind and body's potential. We empower individuals to conquer life's obstacles and achieve their full potential through inspirational apparel, fostering a supportive community that celebrates resilience and growth.

Where inspiration meets resilience.

PREMIUM ENCOURAGEMENT

Choose Your Attitude isn't just about motivational slogans on a tee.

We're the premium encouragement brand, crafting high-quality apparel that feels as good as it looks. But more importantly, we're a movement. Through our thoughtfully designed pieces and supportive community, we empower you to ignite your potential, conquer challenges, and embrace your journey, both physically and mentally. Choose Your Attitude - it's more than a brand, it's an investment in your most powerful asset: yourself.

Deep meaning, limitless possibilities.

A LOGO WITH MEANING

MONARCH BUTTERFLY

Just like the butterfly, this powerful symbol represents transformation and limitless potential. With every step you take, you have the power to create positive change, both in your own life and the world around you. Choose Your Attitude - embrace your journey and unleash your wings!

TIME

The tilted Monarch logo, a symbol of time's flow, reminds us: life has a finite journey, but its destination remains a beautiful mystery.

COMMUNITY

Two hearts intertwined, our logo embodies the strength we find in unity.

PAST

The left heart, a wellspring of lessons learned, shapes who we are today.

FUTURE

The right heart, ablaze with possibility, propels us forward, fueled by the wisdom of our past.

PRESENT

The power of your journey lies in embracing both your past & future, for every small action propels you forward.

Choose Your Attitude Product Standards

Premium Quality

Premium quality, empowering you inside and out. We source the finest materials to craft products that elevate your well-being.

Ultimate Encouragement

Unwavering encouragement starts here. We pour inspiration into every aspect of your journey, from our products to our interactions, because we believe in the power of possibility.

Community Strength

Together, we rise. Our community fosters connection and support, empowering you to do your inner work and ignite positive change within yourself and those around you.

CHOOSE YOUR ATTITUDE • The PREMIUM ENCOURAGEMENT Brand •

EXPLORE THE STORY BEHIND THE BRAND

Empowerment starts with a story.

Born from Brianna's courageous fight with cystic fibrosis, Choose Your Attitude is Nick's living tribute to her strength. It's more than a brand; it's a movement to empower others. Discover their story, see how Nick is creating positive change, and let Brianna's spirit guide you on your own path to empowered living.

Choose Your Attitude, Create Your Life •

Free Shipping

Free Shipping on Orders Over $75 within the US

Attitude Rewards

Earn Points to comeback and shop more.

Create Your Life™ Initiative

1% of every purchase goes to the Create Your Life Initiative where we give back to our community.

Gov & Student Discounts

We offer discounts to Students, Government, Educational, and First Responders. Learn more below.

5 Star Reviews

We pride ourselves in the ultimate quality products and customer service. Because of such we have nurtured 5 Star Reviews we are proud of.