Choices for every expression.
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Attitude in the Clouds - Asphalt
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Classic Side Black
Regular price From $27.99Regular priceUnit price per -
Classic Camo Hoodie
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Diagonal Colors - Asphalt
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STORY BEHIND THE BRAND
Choose Your Attitude® emerged as a powerful response to the loss of my beloved wife to Cystic Fibrosis. In the midst of my grief, I transformed pain into purpose. Brianna's profound quote, "Choose Your Attitude, Create Your Life," became my guiding light. Through my own battles with Bell's palsy, the quote gained new depth and sparked a movement of inspiration and support.
Rooted in profound meaning, Choose Your Attitude® has evolved into a brand that embraces the future. Its logo symbolizes the transformative power of attitude, catalyzing positive change in adversity. We empower individuals to navigate challenges, make choices, and shape their destinies.
Choose Your Attitude® is more than a brand; it's a beacon of hope, resilience, and possibility. It embodies strength born from loss and the potential for personal growth. With our brand, we inspire others to embrace a brighter future.
THE PREMIUM ENCOURAGEMENT BRAND
We inspire individuals through our products, encouraging them to visualize their perfect life, take concrete steps towards achieving it, and ultimately manifest the positive mindset and lifestyle they desire. As a community, we celebrate the transformative influence of optimistic attitudes, empowering individuals to lead a fulfilling life.
A logo with intent... Monarch Butterfly

CLASSIC
Bold. Unapologetically positive. That’s you as you stride through life, showing it that you’re a passionate BOSS of optimism. With just the right amount of balance and strength thrown into the mix, you’re telling the world that only you create your life. That’s classic power.

SIDE CLASSIC
Life is making plans. Nothing is going to stop it. Only you can choose your perspective and decide how you’ll take it on. Flip your script, Choose Your Attitude, and rewrite your story. And while you're at it, wear your butterfly on your sleeve and inspire the world.

CLASSIC HOODIE
Sometimes life can get cold. There’s no WAY it’s gonna kill your zest for life when you’re wrapped up in strength and clarity. Warmth and coziness are the name of the game as you create your life simply and with utter purpose.