Choose Your Attitude
/ philosophy / guiding principle
the intentional practice of selecting and maintaining a positive and empowering mindset in order to navigate challenges, foster resilience, and promote personal growth and well-being.
ABOUT US
PREMIUM ENCOURAGEMENT
The Premium Encouragement Brand
We inspire individuals through our products, encouraging them to visualize their perfect life, take concrete steps towards achieving it, and ultimately manifest the positive mindset and lifestyle they desire. As a community, we celebrate the transformative influence of optimistic attitudes, empowering individuals to lead a fulfilling life.
ABOUT USNEW DROPS
Be the first to snag our exclusive drops! New treasures arrive often, but quantities are limited.
CLASSICS
For the die-hard fans who wear their attitude proudly, our Classics collection lets you showcase our BOLD wordmark, empowering Monarch Logo with unwavering confidence and style.
EXPRESSIONS
For those who express their unique style with flair, our Expressions collection lets you share your attitude boldly and creatively in streetwear fashion.
Performance
For those who push their limits, our Performance collection blends mental resilience with physical strength through our cutting-edge activewear.
THRIVE INSIDE & OUT
Our PREMIUM PRODUCTS are designed to be your constant source of ULTIMATE ENCOURAGEMENT, wherever you go.
Hitting the gym? Running errands? Night out with friends?
Choose Your Attitude® stays with you, because when you feel good on the inside, it shines through on the outside!
MIND
BODY
BRAND AMBASSADORS
LEAD WITH IMPACT
Join the Choose Your Attitude brand ambassador program and become a beacon of positivity and empowerment. Embrace our ethos of leading with impact by sharing your journey and inspiring others. As an ambassador, you'll earn commissions, enjoy exclusive discounts, and make a meaningful difference in the world around you.
JOIN NOW
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BLOG POSTS
Dive deeper with our insightful blog, penned by our inspiring founder, Nicholas Strand. Nicholas shares exclusive brand updates, thought-provoking mental health pieces, and fitness tips to keep you on top of your game. Look inside for a taste, and don't forget to sign up for our newsletter to be the first in line for all things Choose Your Attitude – from news and drops to exclusive content!
From Summer Ease to School Success: A Mindful Mental Health Guide
As we transition from the ease of summer to the excitement of a new school year, I'm here to guide you through a mindful mental health journey. Join me in exploring practical strategies to ensure ...
Embracing Ease: The Power of Simplicity on National Simplicity Day
Welcome to National Simplicity Day, a day dedicated to celebrating the beauty of simplicity in our lives. In a world often bustling with complexity, taking a moment to appreciate simplicity can ha...
May Reflections: Navigating Mental Health Month on the Journey of Self-Discovery
As May unfolds, I find myself immersed in the profound significance of this month as Mental Health Month. Join me on this introspective journey as we explore self-discovery and priorit...
EXPLORE THE STORY BEHIND THE BRAND
Empowerment starts with a story.
Born from Brianna's courageous fight with cystic fibrosis, Choose Your Attitude is Nick's living tribute to her strength. It's more than a brand; it's a movement to empower others. Discover their story, see how Nick is creating positive change, and let Brianna's spirit guide you on your own path to empowered living.
