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choose your attitude®

/ philosophy / guiding principle
the intentional practice of selecting and maintaining a positive and empowering mindset in order to navigate challenges, foster resilience, and promote personal growth and well-being.


We inspire individuals through our products, encouraging them to visualize their perfect life, take concrete steps towards achieving it, and ultimately manifest the positive mindset and lifestyle they desire. As a community, we celebrate the transformative influence of optimistic attitudes, empowering individuals to lead a fulfilling life.

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Official Launch April 7

Elevate your gym game with Choose Your Attitude's premium performance line. Crafted for fitness enthusiasts, our activewear combines style and functionality, empowering you to conquer every workout. Embrace the power of choice as you sculpt your body and mindset.

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Bold. Unapologetically positive. That’s you as you stride through life, showing it that you’re a passionate BOSS of optimism. With just the right amount of balance and strength thrown into the mix, you’re telling the world that only you create your life. That’s classic power.

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Life is making plans. Nothing is going to stop it. Only you can choose your perspective and decide how you’ll take it on. Flip your script, Choose Your Attitude, and rewrite your story. And while you're at it, wear your butterfly on your sleeve and inspire the world.  

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Sometimes life can get cold. There’s no WAY it’s gonna kill your zest for life when you’re wrapped up in strength and clarity. Warmth and coziness are the name of the game as you create your life simply and with utter purpose.

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Choose Your Attitude Expressions encompass everything beyond our signature shirt style, allowing us to convey our individuality through diverse designs. Like our diverse world, we each originate from unique realms, articulating and interpreting concepts uniquely. With our expressions collection, embrace unconventional thinking.

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Choose Your Attitude®

Where a compelling wordmark meets a logo infused with profound significance, defining the essence of premium encouragement.


Choose Your Attitude® emerged as a powerful response to the loss of my beloved wife to Cystic Fibrosis. In the midst of my grief, I transformed pain into purpose. Brianna's profound quote, "Choose Your Attitude, Create Your Life," became my guiding light. Through my own battles with Bell's palsy, the quote gained new depth and sparked a movement of inspiration and support.

Rooted in profound meaning, Choose Your Attitude® has evolved into a brand that embraces the future. Its logo symbolizes the transformative power of attitude, catalyzing positive change in adversity. We empower individuals to navigate challenges, make choices, and shape their destinies.

Choose Your Attitude® is more than a brand; it's a beacon of hope, resilience, and possibility. It embodies strength born from loss and the potential for personal growth. With our brand, we inspire others to embrace a brighter future.



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Create Your Life™

Collaborate with Nick and Choose Your Attitude® for a transformative experience that sparks positive change for any audience.

From Keynotes and Workshops tailored to your organization or group to Life Coaching and Fitness Coaching for a more direct transformation.

Spark positive change—Connect Now!

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