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Choose Your Attitude® emerged as a powerful response to the loss of my beloved wife to Cystic Fibrosis. In the midst of my grief, I transformed pain into purpose. Brianna's profound quote, "Choose Your Attitude, Create Your Life," became my guiding light. Through my own battles with Bell's palsy, the quote gained new depth and sparked a movement of inspiration and support.

Rooted in profound meaning, Choose Your Attitude® has evolved into a brand that embraces the future. Its logo symbolizes the transformative power of attitude, catalyzing positive change in adversity. We empower individuals to navigate challenges, make choices, and shape their destinies.

Choose Your Attitude® is more than a brand; it's a beacon of hope, resilience, and possibility. It embodies strength born from loss and the potential for personal growth. With our brand, we inspire others to embrace a brighter future.



We inspire individuals through our products, encouraging them to visualize their perfect life, take concrete steps towards achieving it, and ultimately manifest the positive mindset and lifestyle they desire. As a community, we celebrate the transformative influence of optimistic attitudes, empowering individuals to lead a fulfilling life.

  • TIME

    Rotate on its side, its an hourglass to represent time.


    Made of two hearts to represent community.

  • PAST

    The heart on the left represents our past.


    The heart on the right represents our future, lifting up our past.

  • Monarch Butterfly

    Like the butterfly effect, we are in control of our forward motion.

    To gain that forward motion, for a butterfly to fly, it must have both wings in sync, the Past & the Future to be Present.

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Bold. Unapologetically positive. That’s you as you stride through life, showing it that you’re a passionate BOSS of optimism. With just the right amount of balance and strength thrown into the mix, you’re telling the world that only you create your life. That’s classic power.

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Life is making plans. Nothing is going to stop it. Only you can choose your perspective and decide how you’ll take it on. Flip your script, Choose Your Attitude, and rewrite your story. And while you're at it, wear your butterfly on your sleeve and inspire the world.  

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Sometimes life can get cold. There’s no WAY it’s gonna kill your zest for life when you’re wrapped up in strength and clarity. Warmth and coziness are the name of the game as you create your life simply and with utter purpose.

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