This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:
- Facebook:
- Google:
- Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or via live chat.

If not now, then when?

Wearing Choose Your Attitude® connects you to a remarkable community defined by resilience. Bold and inspiring words uplift and remind you of your inherent power. With your past as a foundation and your future as motivation, our logo helps you stay grounded in the present amidst life's chaos. Overall, donning Choose Your Attitude® evokes a sense of warmth and encouragement, infusing your everyday experiences with positivity. Are you ready to join this empowering movement? Join me and the entire Choose Your Attitude Community, and enhance your collection of apparel. Experience the momentum that arises each time you embrace the comfort of Choose Your Attitude's diverse selection. Shop now and embrace the transformative power of your attitude.


Choose Your Attitude® embodies the belief that life is a force that works in our favor, not against us. It emphasizes the immense power of our mindset in navigating every situation we encounter.

Drawing inspiration from my late wife's extraordinary legacy, who bravely confronted 28 years of Cystic Fibrosis, we learn to embrace each day with passion, using our limitations as stepping stones rather than barriers. The power of choice resides within all of us, and by making this simple shift, we unlock a life filled with gratitude, regardless of the challenges we face.

Leading a Legacy

Retiring from over a 15-year journey as a traveling roadie in the music touring industry, I have wholeheartedly dedicated myself to spreading this vital message on stages across the globe as a Keynote Speaker. Additionally, I have embraced the role of a Life Coach and Fitness Coach, providing personalized guidance to individuals. My ultimate dream is to ensure that Brianna's legacy resonates worldwide. Just as it has profoundly transformed my own mindset, I aspire for it to have the same impact on anyone who encounters it, empowering them in the face of any challenges they may encounter. We all navigate through trials, but it is our perspective that determines whether we utilize them as fuel or allow them to hinder us. Hearing people's stories of how Choose Your Attitude® has positively influenced their lives brings me immense joy. Yet, even more fulfilling is witnessing how Choose Your Attitude® sparks meaningful conversations and fosters the creation of a supportive community.


Meet Brianna

Brianna Oas Strand, my late wife, courageously battled Cystic Fibrosis throughout her life. In May 2017, she passed away, leaving behind a legacy of living each day to its fullest and prioritizing quality of life over quantity. Brianna never allowed her disease to restrict her; instead, she embraced it, using it as a source of empowerment. Her limitations became her fuel as she fearlessly advocated for others, speaking before vast audiences and sharing her remarkable bravery and vulnerability. She enlightened everyone fortunate enough to cross her path.

How We Met

Back in 2007, destiny brought me together with the extraordinary Brianna as we collaborated on constructing the WA State FFA Convention. I assumed the role of Production Manager/Technical Director, while she served as the State Officer Secretary. Throughout the year leading up to the convention, we toiled side by side, dedicated to crafting an exceptional event. It was during one of our meetings, focused on enhancing her retiring address, that I truly glimpsed Brianna's exceptional nature, hidden beneath her relentless battle with CF. In her remarkable speech, she delivered the profound message at the core of "Choose Your Attitude, Create Your Life." Her resilience and unwavering spirit shone through, leaving an indelible impact on everyone present at the convention.

Brianna's Retiring Address 2007

A life of inspiration!

Brianna was an unparalleled source of inspiration, and I consider myself truly blessed to have spent 11 incredible years by her side. She was not only my everything but also my best friend and the love of my life. Witnessing her endure the immense challenges of her disease during the night, only to embrace it in front of the world during the day, instilled unwavering strength in the face of any obstacle. Quality triumphed over quantity in her life's philosophy. She lived each day with the belief that fulfillment was the ultimate measure, rendering the number of days lived insignificant. Embracing every moment and adopting a perspective where life unfolded for her, not against her, defined her outlook.

Choose Your Attitude, Create Your Life

In 2011, I experienced the devastating loss of my mother to Lung Cancer, foreshadowing the challenges that lay ahead. Recognizing the importance of leaving behind more than memories, Brianna felt compelled to create a lasting legacy. As someone who adorned her surroundings with quotes, whether it be on the fridge at home, her office cubicle, or the hospital room, she desired to inspire the world through her words. It was in those moments when she penned and sealed the phrase "Choose Your Attitude, Create Your Life." While she understood its profound significance, its true impact had yet to fully resonate within me. In May 2017, Brianna passed away, leaving an irreplaceable void in our lives. Nevertheless, her legacy continues to thrive, perpetually reminding us of her indomitable spirit.

True Meaning

In July 2017, for our first wedding anniversary following Brianna's passing, I made a decision to etch her quote onto my right wrist as a perpetual reminder of her unwavering presence, particularly during my most trying times. Little did I know that two years later, in August 2019, I would wake up to find the entire left side of my face paralyzed. As if losing my mother and Brianna wasn't enough, the sudden paralysis served as a wake-up call, urging me to stop waiting and start writing. For five consecutive weeks, from dawn till dusk, I poured my tears into words, transforming memories into pages. Thus, "Loving Someone Who Is Dying" came to life—a testament to our entire journey together. Amidst the typing and crying, I would glance down at my wrist and read her quote. A surge of emotions engulfed me, intensifying the pain and tears. Yet, in that very moment, the pain transformed into joy. I experienced the profound impact of her quote firsthand, as it transcended mere words on my wrist to become a catalyst for transforming my emotions into a state of profound joy.

Turning Pain into Fuel

Since the completion of the book and my personal realization of life's brevity, "Choose Your Attitude, Create Your Life" has become the guiding principle by which I live each day. It is now my greatest aspiration to share this message with the world, to carry forward Brianna's incredible legacy and continue the impact she made. With the creation of the brand Choose Your Attitude, The Premium Encouragement brand, our mission is crystal clear, and our logo embodies bravery and authenticity. We dream that through this inspiring message, you are constantly reminded of your own strength and empowerment, within your own unique story and journey. We believe that you too possess the extraordinary power to CHOOSE YOUR ATTITUDE towards life and create the life you have always envisioned.


Elevate with Nick

Collaborate with Nick and Choose Your Attitude® for a transformative experience that sparks positive change for any audience.

From Keynotes and Workshops tailored to your organization or group to Life Coaching and Fitness Coaching for a more direct transformation.

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