Founder Reflection

Be True to Yourself

Halloween is just around the corner! 


While you’re deciding what mask to put on or what character you will portray, remember that the most vital costume you wear is your true self. 


Wherever you are or whatever you do, embracing authenticity can be the most empowering choice, especially in the face of life's challenging journey.


Just like we choose masks for Halloween, we often wear different masks in our daily roles—whether as a parent, athlete, or professional. These roles can sometimes feel like costumes, each with its own set of expectations. Yet, it's crucial to remember that being ourselves within these roles is what truly makes us shine. By embracing our genuine selves, we not only fulfill these roles more meaningfully but also inspire others to do the same.


Rediscovering who I am has been a journey of building and healing. After losing Brianna and my mom, I learned that each day is a new opportunity to confront the past and just be in the present. One moment, I'm paving the runway for my dreams; the next, I'm working through the shadows of yesterday. Life is a continuous and beautifully intricate journey, where being true to ourselves helps us shine through every role we play.


Choose Your Attitude is a reminder that no matter where we are on our journey, we have the power to choose how we show up each day. This brand isn't just about apparel; it's a movement that encourages us to face each day with courage, letting our past fuel us rather than define us. But also being able to define when to take the mask off for balance and healing. 


So, while you enjoy the Halloween festivities, remember to bring that same joy and authenticity to your journey. And be proud of the person you are inside, even when the world expects you to wear different masks. Choose Your Attitude, and let your true self shine, not just today, but every day. Your journey is your own, and it is beautiful.

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