Fitness Blog

Get access to our latest news by signing up for our newsletter.

Unleashing the Power of Self-Discipline Through Everyday Adventures

Hey there, fellow adventurers! I'm Nick, a fitness coach, and I'm stoked to share my journey of self-discovery and discipline with you. Living by the mantra "Choose Your Attitude, Create Your Life,...

Jan 25, 2024
Embracing the Gym Journey: A New Year's Resolution for All

Embracing the Gym Journey: A New Year's Resolution for All

By Nick Strand, Founder & CEO of Choose Your Attitude, Keynote Speaker, Life Coach, and Fitness Coach. A common resolution that resonates with countless individuals is the commitment to hit t...

Jan 17, 2024

Unwrap Your Strength: December Fitness Delights for a Healthier You

By Nick Strand, Founder & CEO of Choose Your Attitude, Keynote Speaker, Life Coach, and Fitness Coach. December is often synonymous with festive indulgences, cozy gatherings, and the joyous sp...

Dec 17, 2023
• CHOOSE YOUR ATTITUDE • THE PREMIUM ENCOURAGEMENT BRAND
https://TheNickStrand.com

ABOUT FOUNDER

Living by Example

LEARN MORE

STORY BEHIND THE BRAND

A Brand with Legacy

ABOUT THE BRAND

BRAND WITH VISION
FEEL GOOD IN WHAT YOU WEAR. •

BEST SELLERS

View all
Attitude Stack - Navy
Attitude Stack - Navy5.0
Sale priceFrom $27.99
Color
Performance Joggers BlackPerformance Joggers Black
Performance Joggers Black
Sale priceFrom $62.00
Color
Attitude in the Clouds - Hoodie / CharcoalAttitude in the Clouds - Hoodie / Charcoal
Attitude in the Clouds - Hoodie / Charcoal
Sale priceFrom $61.86
Color
Performance Hooded Pullover
Performance Hooded Pullover
Sale priceFrom $67.99
Color
PERFORMANCE ACTIVE TEE
PERFORMANCE ACTIVE TEE
Sale priceFrom $35.98
Color
Performance Hooded Short Sleeve PulloverTri-Blend Fleece S/S Hooded Pullover -Gray
Performance Hooded Short Sleeve Pullover
Sale priceFrom $67.98
Color
Wordmark Snapback CapWordmark Snapback Cap
Wordmark Snapback Cap
Sale price$29.99
Color
Box Logo Snapback CapMonarch Logo Snapback Cap
Monarch Logo Snapback Cap
Sale price$29.99
Color
Performance Joggers Heather Charcoal
Performance Joggers Heather Charcoal
Sale priceFrom $62.00
Color
NEW
One Small Positive ThoughtOne Small Positive Thought
One Small Positive Thought5.0
Sale priceFrom $32.99
Color
End the Stigma - Mental Health MattersEnd the Stigma - Mental Health Matters
End the Stigma - Mental Health Matters
Sale priceFrom $32.99
Color
Bloom Where You're PlantedBloom Where You're Planted
Bloom Where You're Planted5.0
Sale priceFrom $32.99
Color
Muscle Hustle Club OVERSIZEDMuscle Hustle Club OVERSIZED
Muscle Hustle Club OVERSIZED
Sale priceFrom $42.99
Color+1
NEW
Find Your PeaceFind Your Peace
Find Your Peace
Sale priceFrom $32.99
Color+1
NEW
Stronger Than YesterdayStronger Than Yesterday
Stronger Than Yesterday
Sale priceFrom $32.99
Color+1
NEW
One Day At A TimeOne Day At A Time
One Day At A Time
Sale priceFrom $32.99
Color+1
HEAVY / OVERSIZEDNEW
Oversized Fitness Dept.Oversized Fitness Dept.
Oversized Fitness Dept.
Sale priceFrom $42.99
Color+4
LIMITEDSave $12.99
Side Classic HeatherSide Classic Heather
Side Classic Heather
Sale price$15.00 Regular price$27.99
Color+2
NEW
Focus Preservere Conquer HoodieFocus Preservere Conquer Hoodie
Focus Preservere Conquer Hoodie
Sale priceFrom $65.50
Color+3
NEW
Built By Attitude HoodieBuilt By Attitude Hoodie
Built By Attitude Hoodie
Sale priceFrom $65.50
Color+4

Collection list

View all
New Drops

New Drops
Classics

Classics
Expressions

Expressions
Performance

Performance

Free Shipping

Free Shipping on Orders Over $75 within the US

Attitude Rewards

Earn Points to comeback and shop more.

Create Your Life™ Initiative

1% of every purchase goes to the Create Your Life Initiative where we give back to our community.

Gov & Student Discounts

We offer discounts to Students, Government, Educational, and First Responders. Learn more below.

5 Star Reviews

We pride ourselves in the ultimate quality products and customer service. Because of such we have nurtured 5 Star Reviews we are proud of.