Choose Your Attitude
/ philosophy / guiding principle
A transformative approach to embracing optimism and resilience in both mind and body, empowering individuals to rise above challenges and unlock their fullest potential. Through inspirational apparel and a supportive community, we celebrate growth and foster a mindset that conquers life's obstacles.
ABOUT USNEW DROPS
Be the first to snag our exclusive drops! New treasures arrive often, but quantities are limited.
PREMIUM ENCOURAGEMENT
The Premium Encouragement Brand
We inspire individuals through our products, encouraging them to visualize their perfect life, take concrete steps towards achieving it, and ultimately manifest the positive mindset and lifestyle they desire. As a community, we celebrate the transformative influence of optimistic attitudes, empowering individuals to lead a fulfilling life.
ABOUT USCLASSICS
For the die-hard fans who wear their attitude proudly, our Classics collection lets you showcase our BOLD wordmark, empowering Monarch Logo with unwavering confidence and style.
EXPRESSIONS
For those who express their unique style with flair, our Expressions collection lets you share your attitude boldly and creatively in streetwear fashion.
Performance
For those who push their limits, our Performance collection blends mental resilience with physical strength through our cutting-edge activewear.
THRIVE INSIDE & OUT
Our PREMIUM PRODUCTS are designed to be your constant source of ULTIMATE ENCOURAGEMENT, wherever you go.
Hitting the gym? Running errands? Night out with friends?
Choose Your Attitude® stays with you, because when you feel good on the inside, it shines through on the outside!
MIND
BODY
BRAND AMBASSADORS
LEAD WITH IMPACT
Join the Choose Your Attitude brand ambassador program and become a beacon of positivity and empowerment. Embrace our ethos of leading with impact by sharing your journey and inspiring others. As an ambassador, you'll earn commissions, enjoy exclusive discounts, and make a meaningful difference in the world around you.
JOIN NOW
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BLOG POSTS
Dive deeper with our insightful blog, penned by our inspiring founder, Nicholas Strand. Nicholas shares exclusive brand updates, thought-provoking mental health pieces, and fitness tips to keep you on top of your game. Look inside for a taste, and don't forget to sign up for our newsletter to be the first in line for all things Choose Your Attitude – from news and drops to exclusive content!
The fitness journey isn't about perfection; it's about progress and finding joy in the experience. Celebrate the small victories along the way, for they are milestones of your growth. The strength ...
Halloween is just around the corner! While you’re deciding what mask to put on or what character you will portray, remember that the most vital costume you wear is your true self. Wherever you ...
Wearing that CHOOSE YOUR ATTITUDE shirt became more than just a fashion statement—it was a catalyst for a personal transformation. So, next time you’re feeling weighed down by life, remember tha...
EXPLORE THE STORY BEHIND THE BRAND
Empowerment starts with a story.
Born from Brianna's courageous fight with cystic fibrosis, Choose Your Attitude is Nick's living tribute to her strength. It's more than a brand; it's a movement to empower others. Discover their story, see how Nick is creating positive change, and let Brianna's spirit guide you on your own path to empowered living.
